Fresh Auraa ("Fresh Auraa", "Company", "We", "Us" or "Our") respects the privacy of individuals who visit, access or use the website https://freshauraa.in/ ("Website") and customers who purchase products through the Website.
This Privacy Policy ("Privacy Policy") explains how Fresh Auraa collects, receives, uses, processes, stores, discloses and protects information relating to users, customers and visitors of the Website.
By accessing or using the Website, creating an account, placing an order, contacting us or otherwise providing information to Fresh Auraa, you acknowledge that you have read and understood this Privacy Policy.
If you do not agree with this Privacy Policy, you should discontinue use of the Website and refrain from providing personal information to Fresh Auraa, subject to information that may be necessary for completion of an existing transaction or compliance with applicable requirements.
1Information We Collect
Depending upon how you interact with the Website, Fresh Auraa may collect the following categories of information.
A. Information provided directly by you
When you place an order, register an account, contact customer support, submit an enquiry, participate in a promotion or otherwise interact with us, we may collect information such as:
- Full name
- Mobile number
- Email address
- Billing address
- Shipping/delivery address
- State, city, postal/ZIP code
- Order and purchase details
- Product preferences and related information
- Information provided while submitting a complaint, return, replacement or refund request
- Communications and correspondence exchanged with Fresh Auraa
- Any other information voluntarily provided by you
B. Payment-related information
When you make a payment through the Website, payment-related information may be processed by the applicable third-party payment gateway or payment service provider.
Fresh Auraa does not intend to collect or store complete debit-card, credit-card, banking or other payment credentials where such information is directly processed by the relevant payment service provider. Payment transactions may therefore be subject to the terms, privacy practices and security procedures of the applicable payment service provider.
C. Information collected automatically
When you access the Website, certain technical information may be collected automatically, including:
- IP address
- Browser type and version
- Device type and operating system
- Website access time and date
- Pages visited and referring website or source
- Approximate location derived from technical information
- Device identifiers
- Other technical or diagnostic information necessary for operating and securing the Website
Such information may be collected through cookies, log files, pixels, analytics technologies and similar tools.
2Cookies and Similar Technologies
Fresh Auraa may use cookies and similar technologies to improve the functionality, security and performance of the Website. Cookies may be used for purposes including:
- Maintaining shopping-cart functionality
- Remembering user preferences
- Improving Website performance
- Understanding how visitors use the Website
- Analysing traffic and usage patterns
- Providing relevant communications and marketing, where applicable
- Preventing fraudulent or abusive activity
- Maintaining Website security
You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of portions of the Website.
3How We Use Personal Information
Fresh Auraa may use personal information for legitimate business and operational purposes, including:
- Processing and fulfilling orders
- Confirming orders and payments
- Arranging shipping and delivery
- Providing customer support
- Processing returns, replacements and refunds
- Responding to enquiries, complaints and requests
- Communicating with customers regarding orders and transactions
- Improving products, services and Website functionality
- Understanding customer preferences and Website usage
- Detecting, preventing and investigating fraudulent or unauthorised transactions
- Maintaining Website security
- Conducting internal analysis and business operations
- Sending promotional, marketing or informational communications where permitted and where applicable
- Administering offers, discounts, BOGO promotions and other promotional activities
- Complying with legal, regulatory, governmental or law-enforcement requirements
- Protecting the rights, property, security and legitimate interests of Fresh Auraa, its customers and other persons
4Order and Delivery Information
Where you purchase products through the Website, certain information is required to process and fulfil your order. This may include your name, mobile number, email address, shipping address, billing information, order details and other information necessary for successful delivery.
Such information may be shared with logistics partners, courier companies, delivery service providers, payment processors and other service providers to the extent reasonably necessary to complete and support your transaction.
5Sharing of Information with Third Parties
Fresh Auraa may share personal information with selected third parties where reasonably necessary for legitimate business purposes and Website operations. Such third parties may include:
- Payment gateways and payment processors
- Courier and logistics providers
- Website hosting and technology service providers
- Customer-support service providers
- Information-technology and software providers
- Analytics providers
- Marketing and communication service providers
- Professional advisers, consultants and service providers
- Fraud-prevention and security service providers
- Government authorities, regulators, courts or law-enforcement agencies where required or legally permissible
6White-Label Manufacturers and Product Manufacturers
Fresh Auraa may engage independent third-party manufacturers for the manufacture, formulation, processing, packaging or supply of Fresh Auraa-branded products under white-label, private-label, manufacturing or similar arrangements.
As a general principle, Fresh Auraa does not share customer personal information with third-party manufacturers merely because such manufacturers manufacture Fresh Auraa products.
Where information must be shared with a manufacturer in connection with a particular customer complaint, product-quality investigation, product recall, replacement, safety issue, legal requirement or other legitimate purpose, Fresh Auraa may disclose only such information as is reasonably necessary for addressing the relevant matter.
7Customer Communications
Fresh Auraa may contact customers through email, telephone, SMS, WhatsApp or other available communication channels for purposes including:
- Order confirmation and payment confirmation
- Shipping and delivery updates
- Customer support
- Return, replacement and refund communications
- Product-related notifications
- Security-related notifications
- Service announcements
- Feedback requests
- Promotional or marketing communications, where permitted
8Marketing Communications
Where permitted, Fresh Auraa may send promotional communications regarding products, offers, discounts, BOGO promotions, new launches, campaigns or other services.
Customers may request to stop receiving promotional communications by using the unsubscribe mechanism provided in the relevant communication or by contacting Fresh Auraa.
Even after opting out of promotional communications, customers may continue to receive essential transactional, service or security-related communications.
9Data Retention
Fresh Auraa shall retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- Completing transactions
- Providing customer support
- Managing returns, refunds and replacements
- Maintaining business and transaction records
- Resolving disputes
- Preventing fraud and abuse
- Complying with applicable legal or regulatory requirements
- Protecting the rights and legitimate interests of Fresh Auraa
10Data Security
Fresh Auraa takes reasonable technical, organisational and administrative measures to protect personal information against unauthorised access, misuse, alteration, disclosure, loss or destruction.
Security measures may include access controls, authentication procedures, secure communication technologies, restricted access to information and other appropriate safeguards.
11Third-Party Websites and Services
The Website may contain links to or integrations with third-party websites, payment gateways, social-media platforms, logistics providers or other external services.
Fresh Auraa is not responsible for the privacy practices, security, content or policies of such third parties.
12Children's Privacy
The Website is intended for general consumers and is not specifically directed towards children. Fresh Auraa does not knowingly seek to collect personal information from children where such collection is not permitted.
If a parent or lawful guardian believes that a child has provided personal information to Fresh Auraa without appropriate permission, they may contact us so that the matter can be reviewed and appropriate steps can be taken.
13Fraud Prevention and Security
Fresh Auraa may process personal and technical information for detecting and preventing fraud, abuse, unauthorised transactions, suspicious activity and other security threats.
This may include reviewing transaction information, device information, IP addresses, order history and other relevant information.
Where necessary, Fresh Auraa may share relevant information with payment processors, fraud-prevention providers, logistics partners, professional advisers, law-enforcement authorities or other appropriate parties for legitimate security purposes.
14Legal and Regulatory Disclosures
Fresh Auraa may disclose personal information where reasonably necessary or legally required:
- To comply with applicable laws, regulations, legal processes or governmental requests
- In response to lawful requests from courts, regulators or law-enforcement authorities
- To investigate suspected fraud or unlawful activity
- To protect the rights, property or safety of Fresh Auraa, its customers, employees or other persons
- To enforce contractual terms and Website policies
15Business Transfers
In the event of a merger, acquisition, restructuring, sale of assets, financing transaction, transfer of business or similar corporate transaction, personal information may be transferred as part of the relevant business assets or operations, subject to applicable law.
Where required, Fresh Auraa shall take reasonable steps to ensure that such information continues to be handled appropriately.
16International Data Transfers
Certain service providers engaged by Fresh Auraa may process or store information on servers located outside India.
Where personal information is transferred, stored or processed outside India, Fresh Auraa shall take reasonable steps to ensure that such processing is carried out in accordance with applicable requirements.
17Data Relating to Customer Complaints and Product Issues
Where a customer submits a complaint concerning a damaged, defective, incorrect or allegedly unsafe product, Fresh Auraa may collect and process information necessary to investigate and resolve the complaint. This may include:
- Order number
- Product information and batch number
- Photographs and videos
- Packaging information
- Delivery information
- Description of the problem
- Relevant communications
18Accuracy of Information
Customers are responsible for ensuring that the personal information provided to Fresh Auraa is accurate, complete and current. Fresh Auraa may rely upon information provided by the customer for order processing, communication and delivery.
Where a customer becomes aware that information provided to Fresh Auraa is inaccurate or outdated, the customer may contact us to request appropriate correction or updating.
19Your Rights and Requests
Subject to applicable law and reasonable verification requirements, customers may contact Fresh Auraa regarding their personal information and may request, where applicable:
- Access to personal information held by Fresh Auraa
- Correction or updating of inaccurate information
- Deletion of information where retention is no longer necessary or legally required
- Withdrawal of consent where processing is based on consent
- Opt-out from promotional communications
- Information regarding the manner in which personal information is being processed
20Withdrawal of Consent
Where Fresh Auraa processes information on the basis of consent, you may withdraw such consent by contacting us. Withdrawal of consent shall not affect processing already carried out lawfully before such withdrawal.
Withdrawal of consent may also affect Fresh Auraa's ability to provide certain services where the relevant information is necessary for providing those services.
21Data Breaches and Security Incidents
Fresh Auraa maintains reasonable safeguards designed to protect personal information.
In the event of a data breach or security incident involving personal information, Fresh Auraa may take reasonable steps to investigate, contain, mitigate and remediate the incident and make notifications or disclosures where required under applicable requirements.
22Changes to This Privacy Policy
Fresh Auraa may modify or update this Privacy Policy from time to time to reflect changes in its business practices, Website functionality, technology, service providers or applicable requirements.
The updated Privacy Policy shall be published on the Website with a revised effective date. Customers are encouraged to review this Privacy Policy periodically.
23Contact Us
For questions, requests, complaints or concerns relating to this Privacy Policy or the handling of personal information, you may contact Fresh Auraa using the following details:
Fresh Auraa — Privacy Contact
🏷️ Brand: Fresh Auraa
📩 Email: cs@freshauraa.in
🌐 Website: https://freshauraa.in/
📍 Registered/Correspondence Address: As published on the Website
Where required, Fresh Auraa shall designate and publish the details of the appropriate person/contact for handling privacy-related requests and grievances.
24Acknowledgement
By using the Website, creating an account, placing an order or voluntarily providing personal information to Fresh Auraa, you acknowledge that you have read and understood this Privacy Policy.
You further acknowledge that personal information may be processed for order fulfilment, delivery, customer support, payment processing, security, fraud prevention, Website operations, business administration and other purposes described in this Privacy Policy.